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The Instinct Powerplay will take you to the places you never thought possible. When it comes time to head out the door for that epic ride into the alpine, you’ll be riding further and faster than ever before on what is our most versatile e-MTB yet.

With wider frames, longer arms, and bigger lenses than our OGs, these babies are designed to complement and fit runners with larger melons.

Now you can ride easy in the saddle, easy rider. These far out shades have all of the performance and all of the groovy. Dig?

The Podium® Dirt Series is designed for those who want to take their adventures to the dirt without tasting it. As the ultimate bike bottle for both recreational and competitive cyclists alike, it features an integrated mud cap to keep the dirt out of you

A new design and improved cleanability maintains the Podium bottle's position as the best-of-the-best within the cycling industry. This premium bike bottle prioritizes performance and excellent cage fit above all else for both professional and recreationa

A new design and improved cleanability maintains the Podium bottle's position as the best-of-the-best within the cycling industry. This premium bike bottle prioritizes performance and excellent cage fit above all else for both professional and recreationa

For hot days on the trail, the Podium® Dirt Series Chill keeps your drink cold twice as long thanks to double-wall construction. As the ultimate bike bottle for both recreational and competitive cyclists alike, it features an integrated mud cap to keep th

Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you’re haulin’ ass down a mountain trail or drinking beers in a Mexican cantina.

Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you’re haulin’ ass down a mountain trail or drinking beers in a Mexican cantina.

Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you’re haulin’ ass down a mountain trail or drinking beers in a Mexican cantina.

Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you’re haulin’ ass down a mountain trail or drinking beers in a Mexican cantina.

Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you’re haulin’ ass down a mountain trail or drinking beers in a Mexican cantina.