In 2005, John McNair opened the doors to Outdoor Elements, an outdoor adventure specialty retail store in Sussex, N.B. - turning his lifelong passions into a career. Over the next seven years he built a team of outdoor enthusiasts to help position them as a leader in customer experience. The team worked hard, and the store was starting to establish itself in the community.
Then came September 4th, 2012.
The adventures take an abrupt turn when a devastating fire hit Broad St. in Sussex. This fire wiped out two historic buildings, and the Outdoor Elements store was in one of them. Everything that was built up over the last seven years in business was gone in the blink of an eye. It was devastating! Faced with this tremendous loss, John put his best boot forward, and persevered.
In fall of 2014 the store reopened with a fresh new perspective.
Watch John tell the story in his own words...
Outdoor Elements is an outdoor adventure specialty retail store located in Sussex, N.B. - the heart of New Brunswick. Since 2005, we have been providing high-quality gear to support and encourage an active lifestyle. Visit us online at outdoorelements.ca
The Outdoor Elements Fundy Adventure Center opens in May, 2018. We are your #1 source for equipment rentals in Fundy National Park, Alma N.B.